Hearst Digital Media Lecture
Wednesday, January 22, 2014
Watch a video from the lecture below:
Mario Garcia is the leader of García Media, supervising the work of all projects. Trained as a journalist, Mario is strongly committed to the idea that content is what determines the success of a brand; his work and teaching is based on his “WED” philosophy, of combining writing, editing and design as basic principles for effective communication of ideas.
Mario has devoted more than 40 years to redesigning publications, and has personally collaborated with over 650 news organizations. From such large projects as The Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), New Straits Times (Malaysia), the business weeklies of American City Business Journals, The Philadelphia Inquirer, Handelsblatt (Germany), Die Zeit (Germany) and RIA/Moskovskiye Novosti (Russia); to medium-size newspapers, such as The Charlotte Observer and Göteborgs-Posten (Sweden); to smaller ones such as the Lawrence (Kansas) Journal-World and the weekly of the oil and energy industry, Upstream (Norway): All projects command the attention and special personalized service that is part of the Mario trademark.
Mario has recently completed his first digital book, iPad Design Lab: Storytelling in the Age of the Tablet, available from the iBookstore for iPad, as well as on Amazon Kindle and Google Books. Mario often states, “These are truly the best of times to be a storyteller—we can tell stories across platforms, emphasizing the uniqueness of each.“
Mario often tells everyone that he is, first and foremost, a teacher. Mario started his teaching career as a journalism professor and publications adviser at his alma mater, Miami-Dade Community College. From there he became a professor of graphic arts at Syracuse University?s Newhouse School of Public Communications (1976–1985), and the University of South Florida (1985–1991). In addition, he has been a Distinguished Professor at the University of Navarra, Spain, as well as a lecturer at universities in 25 countries throughout the United States, Europe, Asia and Latin America.
Mario founded the Graphics & Design program at The Poynter Institute for Media Studies, where he is still a faculty affiliate and continues to be involved with EyeTrack research. (In 2012, he was part of the key research team for EyeTrack: Tablet, which studied how tablet users read and interact with news.)
Mario has also been an American Press Institute presenter at over 200 seminars, as well as an organizer and moderator for dozens of seminars at IFRA (Germany) and IAPA (Latin America) and the WAN/IFRA organization, with which he continues to participate actively as a presenter and panel moderator.
Mario has received over 300 SND Awards, including the Lifetime Achievement Award. People Magazine en Español selected Mario as among the 100 Most Influential Hispanics. He is a 2011 recipient of the University of Missouri School of Journalism‘s Medal of Honor for Distinguished Service in Journalism.
Mario is Columbia Journalism School’s 2013-14 Hearst Digital Media Professor-in-Residence.
Read/hear some of the previous Hearst Digital Media Lectures and learn more about the Hearst programs at Columbia: http://bit.ly/cjhearst.
Our thanks to the Hearst Foundation for its generous support of new media education at the Columbia Journalism School
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